Mission Statement

Mission Statement

Madison Financial is a residential mortgage firm that is licensed in the State of Wisconsin. The majority of our lending focus takes place in Dane County with an emphasis on first time homebuyers.

Madison Financial is extremely focused on building lifetime client relationships. We plan to accomplish this through our core values, which are:

  • Reliability
  • Integrity (Trust & Honesty)
  • Communication
  • Professionalism

We are very committed to becoming a valued member of the community. We would like to give back to the community we work in via service and charitable donations.

Our employees are vital to our success. We look to recruit, develop, motivate, reward, and retain personnel of exceptional ability and character. These employees will be compensated in the top quartile per their position, given the opportunity for growth, and they will be treated as part of our family.

We will stay technologically current so that we may take advantage of cost savings and improve the service to our customers.

We will be prudent in our business decisions so that we may operate efficiently and profitably.